Video can be a very powerful tool for businesses of any size, but YouTube‘s free-to-use model, ease of use and mass market audience means it’s a great channel for small businesses. However, like any tool, in order to get the most of it, it needs to be used well.
1. Create a Branded YouTube Channel
This step is often overlooked by small businesses. Your YouTube channel is basically your house for the videos you create and upload, the videos you have selected as favorites, and those that you have organized into a playlist.
A customized channel gives you the opportunity to add and showcase your company’s branding with specific colors, information and links to your website and/or relevant social media pages. A channel also gives viewers an option to subscribe to your content with the click of a button.
2. Make Sure Your Content Fills a Relevant Need
At Sendible we aim to provide videos to helppeople effectively manage their Social Media activity. We post recordings of our join webinars with industry experts and screencasted how-to tutorials on using Sendible on a wide variety of topics such as; How to manage clients, automatically replying to people on Twitter and many more. By doing this you create valuable information and interest in you and your company thus generating loyalty and trust.