Social media can be overwhelming. So many different sites, tons of analytic data and an ever-changing industry make for a stressful combination. When using social media for a small business, it is tough to know what metrics are worth your time. Here’s a simplified list from Rand Fishkin’s “10 Big Social Media Challenges”.
Most of these figures can be pulled from existing analytic tools already built in. Taking these measures monthly helps you gauge the improvement over a course of time. Check out these five spreadsheets to help start tracking your results.