Every type of business is different and requires a specific approach to social media. Churches are no exception. A church functions similar to a business, even though the end result is not monetary profit. Here are some helpful tips in strategizing a church social media plan from a recent presentation done for a church in St. Augustine, FL.
Like in any business, crosslinking social media accounts is important! Church websites, group pages, youth Twitter feeds, the pastor’s Twitter feed, etc all need to be linked together for maximum impact.
Analytics are key to knowing how and when to reach your customers!
Posts pictures and “interesting” status updates! Find this data under Page -> Insights -> Posts -> “Best Post Types”
Tagging people, places, and pages in your pictures helps make the image go ‘viral’ (do this by hitting @ and start typing the person/business name)
The more names you tag, the more “VIEWS” you will get
Find out when is best to post based on YOUR fans! Find this under
Page Insights -> Posts -> “When our Fans Are Online”
Use Facebook as your “business” page to comment and like other business fan pages (gains friends & increases engagement) Go to Edit Page -> Use Facebook As…
You should be posting DAILY on Facebook. Check out “When Our Fans Are Online” to decide when is the best time during the day to post. Pictures typically get higher views, try to incorporate a picture with a link when possible. Facebook has its own scheduling tool built in, if you want to schedule posts directly from Facebook
Post Videos!!!! 2014 is the ‘Year of Video’ and with Facebook’s auto play feature it makes videos highly viewed among other posts
From the main Twitter account list/link all other accounts in the top profile display. Makes it easier for viewers to find what they’re looking for!
Should be posting 1-3 times daily (during high traffic times)
BEST TIMES: 11-3pm with prime time being 1-3 on Monday and Thursday
AVOID: After 3pm, especially on Friday afternoons
“Follow” others. Search for your city and follow those that are specifically relevant to the church i.e. members, businesses, volunteer programs, non-profits, etc.
If you like something retweet it, reply to it, or favorite it! This gets you noticed and can cause others to “follow” you
USE #HASHTAGS! Posts with 2 hashtags are statistically proven to be viewed more than posts without a hashtag. Follow the trending hashtags and try to make a comment or share something regarding that topic (as long as it is relevant to the church)
Post 1-3 times daily. Post pictures! Tag specific people in your twitter posts. Use #hashtags (2 is best)
Use the 4-1-1 ratio rule: 4 posts of useful content for the viewer (i.e. relevant blogs, bible verses, pictures, etc)
1 retweet (either from the pastor, the main page, a church member, etc)
1 self serving tweet (meaning a direct advertisement for church service, etc)
Customize your background and top header
Create and utilize a “Content Calendar” that provides specific post themes/ideas for each day
This will help if multiple people are tasked with posting
Include post ideas for both Facebook and Twitter
List everything! Events, sermons, holidays, community events, volunteer opportunities, everything!
Share sermons from your website.
Blog/article posts from inspirational artists, pastors, etc.
Create and use EVENTS! Concerts, special worship sessions, movie night, kids events, etc. Events are designed to share easily!
Weekly bible verse that is related to the week’s sermon
Colorful, graphic, make your own or share someone else’s (Examples)
Promote different groups (one each week)
Holidays! Add a Christian view in celebration of various holidays (i.e. President’s Day and share a picture or article of a president with strong faith)
Subscribe to newsletters that are industry relevant (fellow pastors, sister churches, associations, etc), sign up for Sway or Google Alerts
The more information you can have delivered straight to your inbox will make it easier for you to use for social media content
Pull content from member testimonials, events happening within the church, holidays, etc.
Crosslink your social media sites (i.e. share ‘Pins’ on Facebook, or Pictures posted on Facebook on your Twitter)
If you haven’t already, develop a social media policy for the church to clarify what is appropriate to post and how/who should be posting
This site is very helpful! “Internet Toolbox for Churches”