Metrics Worth Tracking

Social media can be overwhelming. So many different sites, tons of analytic data and an ever-changing industry make for a stressful combination. When using social media for a small business, it is tough to know what metrics are worth your time. Here’s a simplified list from Rand Fishkin’s “10 Big Social Media Challenges”.

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Most of these figures can be pulled from existing analytic tools already built in. Taking these measures monthly helps you gauge the improvement over a course of time. Check out these five spreadsheets to help start tracking your results.

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